About | Wellness Eternal
About Wellness Eternal

Built on trust. Measured in reach.

A full-service marketing and amplification agency for the wellness and longevity industry. We lead with verification — because in a category this crowded, trust is the only real differentiator.

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Wellness Podcast
The Mastermind Behind W(e)

One Woman. Many Roles. One Mission.

W(e) team includes creative and media masters, content and AI strategists, paid media and analytics experts, and project manager wizards.

Lindsay O'Keefe — Harvard Culinary Medicine Chef
Harvard Culinary Medicine Chef
Lindsay O'Keefe — AI Tech & Marketer, 25 Years
AI Tech & Marketer · 25 Years
Lindsay O'Keefe — Fractional CMO & Strategist
Fractional CMO & Strategist
The Founder's Story

Why we built this.

Wellness Eternal exists because its founder needed it — and couldn't find it anywhere. This is the story of how that moment turned into a company.

I was a tech and marketing executive at the height of my career when I was hit by a car at seven months pregnant. Autoimmune disease followed. My daughter was born with chronic low muscle tone.

Eight years, countless specialists, and nearly a bankruptcy later, I learned the hardest part of healing wasn't the illness. It was finding anyone I could trust.

That's why I built Wellness Eternal and the Biohacking Index — to verify and amplify the brands and providers actually moving this industry forward.

Today, Wellness Eternal is a full-service amplification partner for the wellness and longevity space. Our proprietary platform — the Biohacking Index — lets credentialed experts nominate, rate, and review the wellness solutions they actually stand behind.

The resulting Wellness Index Report reaches over 1.2 billion readers each month through Business Insider, Yahoo! Finance, MarketWatch, WSJ, and hundreds of other outlets. That signal is amplified by a founder with contributor seats at the Forbes Business Council, Entrepreneur Leadership Network, and Top Doctor Magazine, a TEDx, Gaia, and U.N. Global Conference speaker, and a featured entrepreneur in MSN, Crain's New York, and Women's Health.

Behind that signal is a team of amplifiers — world-class marketing experts with deep roots in AI and programmatic technology, working across PR, paid and performance media, and B2B lead generation.

What We Do

Verify. Amplify. Optimize.

Three pillars. One job: make sure the brands that actually work are the ones people can find.

01 · Verify

The Biohacking Index

Our proprietary platform where credentialed experts nominate, rate, and review the wellness solutions they actually stand behind.

02 · Amplify

Media & PR Reach

1.2B+ monthly readers across Business Insider, Yahoo! Finance, MarketWatch, Forbes, Entrepreneur, WSJ, and hundreds more.

03 · Optimize

Performance Systems

PR, paid and performance media, B2B lead generation, and the custom GHL and web infrastructure to run it all.

Meet the Team

The amplifiers.

A small, high-leverage team of world-class marketing, creative, and technical operators — working across every Wellness Eternal brand.

Anne Delgado
Executive Assistant to the CEO

Anne Delgado

Keeps the engine running. Manages press credentials, scheduling, and high-touch executive operations. The reason Lindsay can be in three places at once.

Daniel O'Keefe
Head of Business Development

Daniel O'Keefe

FDNY Lieutenant with 23+ years of service. Co-founder and president of the FDNY Longevity Foundation. Drives strategic partnerships and growth with discipline, trust, and a relationship-first approach.

Alana Powers
Head of Sales

Alana Powers

Leads revenue, client acquisition, and pipeline strategy across the agency. Builds long-term partnerships with wellness and longevity brands through a consultative, trust-first approach.

Shaun Thresher
Chief Marketing Officer

Shaun Thresher

Oversees paid performance, programmatic, and media strategy across the agency. Deep enterprise growth and ad-tech background. Leads the marketing discipline end to end.

Bethlehem Laniton
Marketing and Sales Coordinator

Bethlehem Laniton

Coordinates marketing and sales operations end to end — from first outreach through campaign execution. Keeps projects and pipeline moving, organized, and on pace across every client engagement.

Khlarine Deloroso, Web Dev Engineer
Web Dev Engineer

Khlarine Deloroso

Builds and ships every custom GHL site, landing page, and interactive system we deliver. The technical backbone behind the agency's rapid build velocity.

Joy San Angel
Creative Specialist

Joy San Angel

Shapes visual identity, brand systems, and campaign storytelling across every Wellness Eternal client. The eye behind how our brands show up in the world.

Work With Us

Ready to build something trusted?

We take on a limited number of wellness and longevity brands each quarter. If that's you, let's talk.

Apply With Us